I’m Carlos Toral (Rodríguez), an Art Director and Graphic Designer based in Madrid, working worldwide at the intersection of editorial design, visual identity, branding and UX/UI. I collaborate with clients across fashion, beauty, lifestyle, and technology, crafting meaningful visual experiences with a strong narrative pulse.

Over the years, I’ve worked with organizations such as Inditex, one of the world’s largest fashion retail groups and home to globally recognized brands like Zara, alongside Hemptress, an independent U.S. beauty brand, MOB House, a French hospitality group, and Universidad CEU San Pablo, one of Spain’s leading private universities.

Each collaboration has strengthened my approach to building brands that are both strategically grounded and visually compelling.