No. 02
Pava Restaurant
Art Direction // Shoot Production
Pava Restaurant expands the original Pava Café concept in Colonia Moscardó, Madrid. What began as a specialty coffee project outside the city center evolved into a new chapter within the neighborhood.
To accompany this transition, an art direction and photography shoot were developed around the bar’s everyday dynamic. The focus centered on three elements — community, food and space — capturing the venue as it operates, without staging or imposed gestures.
Client
Pava Restaurant
Year
2025
Photo
Art Direction
Carlos Toral & Majo Prenassi

01_SHARED_TABLE.GIF
The challenge was cultural rather than aesthetic: preserving the identity built around younger audiences while welcoming long-time neighbors. Shared plates, terrace conversations and generational contrasts became central to the visual narrative, reflecting a natural coexistence within the same space.

02_BABY_HAND.JPG

03_NEIGHBOR_PORTRAIT.JPG

04_AFTER_THE_MEAL.JPG

05_HOUSE_ONION_SOUP.GIF

06_SHARED_MEATBALLS.JPG

07_BRAND_ON_TABLE.JPG

08_GENERATIONAL_TABLE.GIF

09_EVERYDAY_DETAILS.GIF

10_LOCAL_PRESENCE.JPG
By taking over a historic corner bar, the project reactivated a long-standing local venue under the same visual language — now extended beyond coffee into food and collective encounters. The resulting imagery reinforces Pava’s position as a contemporary bar rooted in everyday neighborhood life.



