Hemptress® — Urban Encounters documents a campaign for the Love Me, Heal Me® Facial Serum, developed and shot across the streets of Madrid. The art direction draws from the brand’s holistic perspective, translating its sensorial and nature-driven qualities into an urban setting.

The project positions the product within familiar environments where it appears unexpectedly, creating moments of pause and attention. Rather than isolating the serum in a controlled setting, the approach integrates it into the city — allowing its presence to subtly alter each scene.