No. 06
MEFF Festival
UX/UI // Branding
MEFF (Madrid European Film Festival) is a conceptual festival proposal developed as a full-scale branding and digital experience system. Conceived as a platform for European auteur and independent cinema, the project positions Madrid as a new cultural node — complementing established festivals while focusing on bold narratives and emerging voices.
Madrid European Film Festival
Madrid European Film Festival
Year
2024
01_MEFF_BILLBOARD.JPG
Urban Application
The work combined visual identity, UX/UI design and content structure, building a cohesive system that supports both exploration and discovery. The interface was designed to guide users through films, categories and events intuitively, balancing editorial clarity with a strong visual language. The identity combines an experimental typographic approach with a bold, color-driven system, using contrast and hierarchy to differentiate sections and enhance navigation.
02_MEFF_LOGO.MP4
03_MEFF_DESIGN_SYSTEM.GIF
Print and Digital Applications
04_MOBILE_INTERFACE.JPG
Mobile Navigation and Ticketing Flow
05_CATEGORY_OVERVIEW.JPG
Homepage with Festival Categories
06_FILM_DETAIL_PAGE.JPG
Film Detail, gallery and Ticket Information
07_TABLET_INTERFACE.GIF
08_MOBILE_INTERFACE.MP4
09_WEB_FOOTER.JPG
10_EVENTS_HOMEPAGE_SECTION.JPG
The work combined visual identity, UX/UI design and content structure, building a cohesive system that supports both exploration and discovery. The interface was designed to guide users through films, categories and events intuitively, balancing editorial clarity with a strong visual language. The identity merges an experimental typographic approach with a restrained digital system, creating contrast between expression and functionality.
