No. 05
Hemptress®
Visual Identity // Packaging // Art Direction
Hemptress® is a US-based skincare brand centered around natural ingredients and holistic care, with its flagship product, Love Me, Heal Me® Facial Serum. The brand positions itself at the intersection of beauty, wellness and ritual, combining botanical elements with a distinctive visual universe rooted in nature and sensory experience.
Client
Hemptress®
Year
2024
01_HEMPTRESS_SERUM_PACKAGING.MP4
Surreal packaging design inspired by the four seasons
The work included the development of the visual identity, packaging design and art direction across photographic and audiovisual productions. A cohesive system was built to translate the brand’s essence into tangible assets — from the serum packaging to campaign imagery and the website design — using a vibrant color palette, organic elements and symbolic references to evoke a sense of nature, magic and transformation.
02_HEMPTRESS_LOGO.MP4
Liquid-based logo animation emphasizing the organic nature of the brand
03_PRODUCT_SHOOT_MODEL.JPG
04_WEBSITE_EXPERIENCE.MP4
05_SERUM_RED_FORMULA.MP4
06_HEMPTRESS_SET.JPG
Complete skincare set including accessories and multiple formats, reinforcing ritual and product versatility
07_SERUM_PRINT_LEAFLET.JPG
08_BRAND_STICKER_SYSTEM.GIF
key visual elements from the brand’s storytelling and packaging universe
09_PACKAGING_GIFT_BOX.JPG
10_PRODUCT_BOX_SHOOT.JPG
The resulting identity establishes a consistent and recognizable language across all touchpoints, balancing product clarity with a strong visual character. The brand has been recognized in awards such as the Skin Anarchy Beauty Awards, highlighting both its formulation and packaging design. Through design, imagery and storytelling — rooted in natural, magical and surreal elements — Hemptress is positioned as a contemporary skincare brand where science, nature and emotion coexist within a unified brand experience.
